Microsoft hints that it has more than just video game announcements in store for next week’s E3 Expo, as it touts its Xbox console as an increasingly popular hub for streaming video and other home entertainment content.
In fact, “40 percent of all Xbox activity now is non-game,” says Frank Shaw, Microsoft’s VP of corporate communications, in a corporate blog post. “Put another way, we’re seeing an average of 30 hours of video consumption per month per Xbox, a number that is growing fast.”
The company now claims sales of 53 million Xbox 360 consoles to date, along with 30 million members of its Xbox Live online services.
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