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Activision Reports “Call of Duty” Gains in Sales, Online Play

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Some more datapoints from Activision today on “Call of Duty: Black Ops.” Estimated sales of the game during its first five days topped $650 million, an increase of 18% over the $550 million five-day tally by last year’s franchise installment, “Call of Duty: Modern Warfare 2.” Meanwhile, according to Microsoft, more than 2.6 million unique gamers played “Black Ops” on Xbox Live last Tuesday, Nov. 9; that figure also is up 18% from the 2.2 million who played “Modern Warfare 2” via Xbox Live on Nov. 10, 2009 (also a Tuesday). Regarding the overall holiday season performance of “Black Ops,” Activision says it “remains cautiously optimistic.”

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