Roughly half of the latest-generation videogame consoles sit in living/family rooms, according to a new Nielsen study. Unsurprisingly, the system most likely to be found in family rooms is the Nintendo Wii (59% of console households). However, with increasing penetration of motion controllers from Microsoft and Sony, the Xbox 360 (currently in 42% of console households’ living rooms) and the PlayStation 3 (45%) could both gain share.
Some 20% of consoles are located in kids’ bedrooms; the Xbox 360 is most popular in this space (28%), nearly double the rate of the PS3 and Wii.
Nielsen derives the percentages from consumers' claims of TV ownership, location, and console connection in a January 2011 survey.
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